3MUHE is the first and only fair trade shop in Slovenia. Our mission is to remind people in Slovenia about the great power they have as consumers of everyday goods. We are trying to show that choosing one product over another can really be a life-changing event for someone on the other side of the globe. After twelve years of good work we believe it’s time to bring the Slovene fair trade movement to the next level. With the funds raised we would like to expand our product line, renovate our shop and help Ljubljana gain fair trade town status.
More than a shop, “3 Muhe” is also leading the fair trade advocacy in Slovenia, trying to increase Slovenians’ awareness about international trade issues, and promoting responsible consumption. The cooperative is a non-profit organization, therefore, other than the 5 per cent benefit that goes under the law in the reserve, the remainder is devoted to the Development Fund, which has funded development projects and other activities.
We are focusing on 4 points:
1. Improving living conditions in economically disadvantaged countries, providing disadvantaged producers access to markets in developed countries, strengthening producer organizations, providing better wages and allowing the possibility of continuous negotiations.
2. Eliminating exploitation of marginalized producers, especially women and indigenous peoples; avoiding exploitation in the production process. We guarantee the protection of human rights through the promotion of social justice, environmentally acceptable practices and economic security.
3. Provide consumers an opportunity to benefit from their purchasing power, without causing a number of negative effects that holds international trade. 4. We believe that it is possible to trade fairly, “3MUHE” does not implement its mission by promoting excessive consumerism; therefore, we do not provide rewards for loyal customers, discounts on cash payments, regular sales, and campaigns.