Buna was created to encourage people to begin repeatedly questioning where the products and services they are buying come from, how they were made and how their price is structured. The thing we wish to buy in itself often represents just one element of the final product and accordingly represents a small fraction within the price we pay for it. Share of raw coffee price in the total price of coffee is a prime example. Since we often like to re-affirm our existing consumption patterns and everyday comfort we are usually not prepared to try out and choose alternative products, even though they could mean a better long-term choice for the environment, the producers and us. The projects we are preparing within Buna cooperative address this challenges.
Ensuring freshness, price transparency, revealing the origin of products and environmental responsibility are 4 key elements of the Buna concept. Each Buna product is accompanied with information about its ORIGIN. Raw materials and products used in preparation of Buna come from the Fair Trade system or are made in accordance with its principles. We aim for the shortest possible trade chain between the grower, the producer and the consumer in order to guarantee FRESHNESS of our products. By revealing the details of our price structure we ensure TRANSPARENCY to our customers. Buna users will be able to adjust their price by reusing the packaging of Buna, joining us and the people we work with in ENVIRONMENTAL RESPONSIBILITY.